Digital spaces are very much like brick-and-mortar buildings: without a solid foundation, they soon start to deteriorate and become unusable. This can be easily prevented by having a sound and research-driven information architecture in place that serves as a pillar to every other aspect of your website.
Like conventional architectural techniques, information architecture strategies are mostly invisible, as they often run in the background. This is why many businesses jump directly into aspects of web design and development and overlook the most fundamental element of every website: its foundational structure or information architecture.
Creating an information architecture involves using techniques such as eye tracking, surveys, customer journeys, user behaviour research, web analytics, competitor analysis, etc. Using the data collected through these methods, I can create a scalable website structure that will help users find the right content in the right place.
Information architecture is actioned through a variety of deliverables, which include sitemaps, wireframes, prototypes, and detailed documentation that functions as a long-term frame of reference for technical and editorial teams.
Structuring your website around a tailored information architecture will result in a more satisfying digital environment that meets the needs of your users. You won't actually see the information architecture, but your website users will notice the difference.
Every website can benefit from having a consolidated information architecture in place. However, information architecture services are particularly useful in the following scenarios:
Startups are ideal candidates for an information architecture review. It makes sense to get off to a good start by building your site around a solid structure that can grow with your business.
Modern websites are constantly evolving, and information architecture can help streamline the process by providing a sound structure that is responsive to the changing needs of your business and your clients.
Intranets are designed to boost productivity and facilitate information management. However, they can become counter-productive if they are not supported by the right structure. Information architecture is a useful tool if you want to ensure that your intranet saves you time and money.
Your website users will be able to easily find and access relevant content without needing to perform long-winded and time-consuming searches.
An information architecture strategy allows organisations to manage and maintain growing amounts of digital content.
Logically organised websites facilitate task completion and create a positive impression among visitors.
Information architecture makes your website easy to navigate and makes for an enjoyable user experience.
Findable content helps boost productivity among staff and reduces the workload of customer service departments.
Information architecture supports your sales strategy by placing relevant products and services within easy reach of your clients.